Marketing of Services: unique characteristics of services, marketing strategies for service firms – 7Ps. Marketing Channel Decision: Channel functions, Channel Levels, Types of Intermediaries: Wholesalers, and Retailers. Promotion Decisions: Factors determining promotion mix, Promotional Tools – Fundamentals of advertisement, Sales Promotion, Public Relations, and Publicity and Personal Selling. Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment), Adapting Price (Promotional Pricing and Differential Pricing). In practice, the comparative reflectance r with respect to a standard powder such as KBr or KCl, of which K is near zero (0) in the actual measurement range Spectrum of solid caffeine Measurement of chemicals adhering to a surface. Segmentation, Targeting, and Positioning: Concept: Levels of Market Segmentation, Basis for Segmenting Consumer Markets Product decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product Classification, Product Line Decision, Product Mix Decision, Branding Decisions, Packaging, and Labelling. Principles of Diffuse Reflectance Method K is the absorption coefficient, and S is the scattering coefficient. Marketing Environment: Demographic, Economic, Political, Legal, Socio-cultural, Technological environment (Indian context) Portfolio approach – Boston Consulting Group (BCG) matrix. Introduction: Nature, Scope, and Importance of Marketing, Evolution of Marketing Core marketing concepts Company orientation – Production concept, Product concept, Selling concept, Marketing concept, Holistic marketing concept.
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We are reproducing this book for free without any copyright issues. This ebook " Principles of Power Systems By V.K Mehta ebook " is already produced on the internet for free. We always try to provide quality content and downloads. It also has objective questions or MCQ's of Power systems at the end of each chapter.Īlso, we provide all free downloads of electrical engineering ebooks, electrical engineering lecturer notes, electrical engineering free pdf. This pdf book is as per JNTU, OU and all other states semester syllabus. Radar makes use of a phenomenon we have all observed, that of the ECHO PRINCIPLE. You will find here all the concepts which are in the original " Principles of Power Systems By V.K Mehta" book. The basic principle behind radar is simple - extremely short bursts of radio energy (traveling at the speed of light) are transmitted, reected off a target and then returned as an echo. Power systems is a very interesting subject for electrical engineering students because this subject is seen real-time in practice as we see transmission lines, electrical poles, distribution lines, protection equipment, relays, switchgear equipment, current transformer and potential transformers daily.